GOLF’S BACK-ISH

When Farmers ambassador Rickie Fowler participated in a live golf event in support of COVID-19 relief efforts we were tasked with garnering excitement for the match and the return of golf. With just two weeks to develop, produce, and launch a campaign, we developed a campaign that prepared Rickie for a new set of challenges posed by social distancing guidelines and the absence of cheering fans.

Kind words from Golf.com and USA Today Sports.