SELF-AWARE ADS
Farmers can cover all kinds of destruction. Even broken fourth walls. Case in point: Farmers’ audience data revealed that people best remembered their ads whenever their mnemonic played. So, we improved brand recall by bringing the jingle into the commercial, prompting the characters to realize they were trapped in a Farmers ad – and at the mercy of their trademark insurable chaos.
Directed by Speck and Gordon.
Kind words from ADWEEK, AdAge, and Little Black Book.
