FARMERS AFTERLIFE INSURANCE
The secret to living your best afterlife? A better life insurance policy. Yet most mortals are vastly underinsured when it comes to their life insurance policy. But there’s never a good time to talk about it, because when we talk about life insurance we’re thinking about death. So we came to Farmers with an idea to broach the subject when reminders of death are all around us and encouraged people to make Halloween the time they face their fears – with the help of some classic spokesmonsters.
SELECT PRESS
AdWeek In These Charmingly Creepy Halloween Ads, The Undead Want to Talk to You About Life Insurance
AdAge Farmers Wants You to Think About Death (Or Rather, Life Insurance) on Halloween
The Drum Farmers Summons The Undead in Halloween-Themed Life Insurance Spots
CREDITS
Art Director: Rik Patenaude
Creative Directors: Hobart Birmingham, Perrin Anderson
Executive Creative Director: Pat Mendelson
Agency Producer: Lorraine Schreyer
Agency Production Coordinator: Madi Miller
Director: Brian Neaman, Yonder
Director of Photography: Chris Westlund
Editors: Steve Gandolfi & Sean Stender, Cut + Run
VFX: Jogger
Colorist: Stefan Sonnenfeld, Company 3
Sound Designer & Mixer: Dave Wagg, Lime Studios