TOYOTA PRIUS NOW
“Cool Prius.” said nobody ever. That is, until 2023. To launch the surprisingly bold new model, we tackled two decades’ worth of entrenched opinions and biases about Prius. The result? Work that radically altered people’s perceptions and challenged them to rethink the original hybrid.
SELECT PRESS
The Drum Toyota All in on Hybrid with Major Multi-Agency Campaign ‘This is Prius Now’
Little Black Book Toyota Declares It’s Time for Fresh Perspective for All New 2023 Prius Prime
CREDITS
Associate Creative Director: Andrew Reizuch
Creative Director: Kevin Samuels
Executive Creative Director: John Payne
Senior Agency Producer: Aileen Baliat
Associate Agency Producer: Camden Marco
Director: Rich Lee, Framestore Pictures
Director of Photography: Macgregor
Editorial: Cabin
Editor: Scott Butzer, Cabin
VFX Supervisor: James Rogers, Framestore
Colorist: Mark Gethin, TRAFIK
Sound Designer: Michael Anastasi, Lime Studios
Sound Mixer: Matt Miller, Lime Studios