CHAMELEON ORGANIC COFFEE REFUSE TO BLEND IN
Any chameleon worth its scales knows how to hide in plain sight. So when Chameleon Organic Coffee wanted a distinctly different product launch for their new premium whole bean and ground coffee bags, we took a cue from real chameleons and hid a giveaway in the middle of three U.S. cities. To pull it off, we teamed up with street artists to create Chameleon-themed murals that featured a hidden “Q-Art code.” When people went to take a photo of one of the murals on their smartphones, it unlocked a secret mobile experience that enabled them to try the new coffee, watch interviews with the artists, and learn more about the brand.
Austin
Los Angeles
New York
BEHIND THE SCENES
SOCIAL TEASERS
Select Press
Little Black Book Chameleon Organic Coffee Partners with Artists
DJ Neff and Zuzu Perkal for Coffee Pop-Up Experiences in LA and Austin
CREDITS
Senior Art Director: Rik Patenaude
Creative Director: Josh Paialii
Agency Executive Producer: Matt Kahn
Agency Producer: Sana Bawania
Director: Mike Marshall, Helo
Director of Photography: Eric Robbins
Editor: Ben Hyde, Helo
Colorist: Rick Wilson
Sound Designer and Mixer: Brandon Duncan, Helo