BIOSTEEL X U.S. SOCCER DIRTY KITS
What goes into your body determines what you get out of it.Which is why BioSteel is made with zero sugar and essential electrolytes to give athletes everything they need to excel on the field – and nothing they don’t. So to announce the brand’s new partnership with the U.S. Soccer Federation, we created a film narrated by U.S. Women’s National Team star Christen Press honoring the dirty kit as the ultimate symbol of giving it your all until the final whistle.
PRESS CONFERENCE
When Christen Press joined team BioSteel, we did what only felt natural and staged a mock “Press” conference.
SELECT PRESS
Little Black Book Team Biosteel Athletes Bring the Hype for U.S. Soccer Federation Ahead of Marquee Tournaments
CREDITS
Art Director: Rik Patenaude
Creative Director: Josh Paialii
Producer: Trevor Paperny
Production: Plus Plus
Editor: Rob Frennette