FARMERS GOLF
Three golf campaigns. Zero Happy Gilmore references. Twelve-year-old me would be livid.
PERKS IN PLAY
Farmers wanted to use their annual golf campaign to unveil a new rewards program for customers called Policy Perks. So to illustrate the value of these new discounts and benefits, we imagined what they’d look like on the course in a way that everyone from PGA champs to mini golfers could understand.
CREDITS
Art Director: Rik Patenaude
Creative Directors: Hobart Birmingham, Perrin Anderson
Executive Creative Director: Pat Mendelson
Agency Producer: Grace Wang
Director: Eric Appel, Furlined
Editor: Rachael Connelly, Union
Sound Designer and Mixer: Dave Wagg, Lime Studios
UNDERCOVER CADDIE
Caddies are a lot like insurance agents. They’re full of advice and know how to help you through some pretty tricky spots in order to guide you back to safer terrain. So when Farmers wanted to use the 2020 golf campaign to drive people from social media to their website, we turned PGA champ Rickie Fowler into an eccentric old caddie and set him loose on a premier course in South Florida – with cameras hidden in position and rolling.
SELECT PRESS
Golf Digest Rickie Fowler Goes Undercover as a Caddie, Fools Everyone with Zach Galifinakis-esque Beard
Golf Channel Rickie Fowler Goes Undercover to Caddie for Some Unsuspecting Golfers
Bro Bible Rickie Fowler Goes Undercover As Caddie ‘Richard Flower’ In Hilarious Surprise Video
GolfWeek Watch: Rickie Fowler Goes Undercover as a Caddie for Unsuspecting Golfers
CREDITS
Art Director: Rik Patenaude
Creative Directors: Hobart Birmingham, Perrin Anderson
Executive Creative Director: Pat Mendelson
Agency Producer: Emily Darby
Director: Rob McConnaughy, JOJX
Editor: Luc Giddens, Cut + Run
Sound Designer and Mixer: Dave Wagg, Lime Studios
GOLF’S BACK-ISH
When Farmers ambassador Rickie Fowler participated in a live golf event in support of COVID-19 relief efforts we were tasked with garnering excitement for the match and the return of golf. With just two weeks to develop, produce, and launch a campaign, we developed a campaign that prepared Rickie for a new set of challenges posed by social distancing guidelines and the absence of cheering fans.
Select press
Golf.com How Rickie Fowler Might Have Solved One of the Problems with Having No Fans
GolfWeek First look: Rickie and Allison Stokke Fowler Create Funny Farmers Insurance Ad from Home
Muse Rickie Fowler Shot Ads Heralding the Return of Golf, Without Crowds
CREDITS
Art Director: Rik Patenaude
Copywriter: Maria Snell
Creative Directors: Hobart Birmingham, Perrin Anderson
Senior Agency Producer: Matt Magsaysay
Agency Producer: Madi Miller
Directors: Rickie Fowler and Allison Stokke Fowler
Director of Photography: Allison Stokke Fowler
Editor: Sean Stender, Cut + Run
Finishing: Jogger
Sound Designer and Mixer: Dave Wagg, Lime Studios