FARMERS SELF-AWARE ADS
Farmers can cover all kinds of destruction. Even broken fourth walls. Case in point: Farmers’ audience data revealed that people best remembered their ads whenever their mnemonic played. The problem was that didn't happen until the final three seconds of their ads. So we improved brand recall by bringing the jingle into the commercial, prompting the characters to realize they were trapped in a Farmers ad – and at the mercy of their trademark insurable chaos.
SELECT PRESS
AdAge The Farmers Insurance Jingle Signals Imminent Disaster for Self-Aware Customers in Brand’s Latest Ads
AdWeek Why Farmers Insurance Broke the Fourth Wall With Its Catchy Jingle
Little Black Book You Knows its Farmers Insurance When You Hear its Iconic Jingle in Latest Spot
CREDITS
Art Director: Rik Patenaude
Creative Directors: Hobart Birmingham, Perrin Anderson
Executive Creative Director: Pat Mendelson
Executive Agency Producer: Kay Lynn Dutcher
Assistant Agency Producer: Madi Miller
Production: Furlined
Editor: Russell Anderson, Cut + Run
VFX & Finishing: Jogger
Sound Designer & Mixer: Loren Silber, Lime Studios